OUR TECHNOLOGY fan-tv’s Audience Catalyst platform manages the webcast of a sponsored event, from audience generation to post-event research.

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Features

  • SaaS Platform; options for self-serve set-up or fan-tv’s managed service.
  • 3-Screens; supports streaming of events across online, mobile and smart-TV platforms.
  • Multi-Player; supports multiple third-party players and online video platforms.
  • Activation; provides interactive ad experiences and links to 3rd party eCommerce payment services.
  • Research; integrated with 3rd party research data targeting and research firms.

Background

fan-tv’s Audience Catalyst platform is built on industry-leading algorithms, natural language processing and audience profiling tools. The technology is based on the team’s experience at world class research labs, including Stanford Research Institute and IBM Research.

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